Oakdale / San Mateo, August 18, 2008 – Smaato Inc., a pioneering provider for in-application mobile advertising solutions, and Star Gaming Network today announced their collaboration for mobile advertising. Star Gaming Network, a subsidiary of SimFreaks.com, offers a wide range of mobile games, based on Java.

By integrating Smaato’s SOMA™ (Smaato Open Mobile Advertising) platform and ad-enabling their games Star Gaming Network can now offer mobile games for free to their users. This business model is attractive to a lot of gamers as they appreciate mobile advertising in return for high quality games. This initiative is expected to raise the brand awareness of Star Gaming Networks within the gaming community.

“By ad-enabling our mobile games we expect to grow our user base and brand recognition significantly”, said Patrick J. Barrett III, CEO of the Star Gaming Network. “We are thrilled to partner with Smaato and take advantage of the SOMA platform and their experience with in-application mobile advertising.”

“Reaching mobile consumers on their handset becomes a very attractive real estate and entertainment publishers and game developers have an attractive audience”, comments Ragnar Kruse, Co-Founder & CEO of Smaato Inc. “We are excited that Star Gaming Network partners with Smaato to offer their mobile gaming inventory to our growing network of partners.”