SOMA Wrapper allows Java developers to profit from in-application advertising without touching the source code.

 San Francisco, May 5, 2008 — Smaato Inc. is showcasing new additions to its SOMA™ Open Mobile Advertising Platform. SOMA Wrapper, the latest addition to the SOMA mobile advertising solution will be launched during the summer with a European Operator.   SOMA Wrapper is a service which allows adding different ad formats and placements to existing binary Java ME applications (JAR files). These features include: on start-up and on exit, timer based and between levels (e.g. in games). The advertising components are “wrapped” around the JAR file.  The free SOMA SDK is bundled with Enough Software’s market leading J2ME Polish toolkit for mobile Java Developers. J2ME Polish is the de-facto standard for mobile JAVA developers worldwide. The J2ME toolkit by Enough Software has already been downloaded over 600.000 times and has been commercially licensed by Nokia, Motorola, Mozilla and others. The close integration makes it possible to ad-enable J2ME Polish based applications without manually changing the source code. Just enable the advertising option and press “recompile”.

This entry was posted on Tuesday, May 6th, 2008 at 5:22 pm and is filed under mobile advertising, mobile marketing, SOMA, Smaato. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.