Last week Smaato partner Skweezer made the following press announcement:

“IRVINE, Calif., May 19, 2008—Skweezer, Inc. today announced it will begin distributing a new mobile banner advertising feed through partnership with Smaato, Inc.

“Smaato’s open architecture platform allows us to dramatically expand our mobile advertising capabilities,” said Skweezer, Inc. CEO Kevin Perkins. “By combining the breadth of multiple banner ad networks via Smaato, our premium publishers will have more opportunity to monetize their offerings world-wide with their Skweezer Ads feed.”

Skweezer Ads is an online advertising service that provides text-based cost-per-click (CPC) ads to both mobile and desktop environments through a single ad feed. The new partnership with Smaato will allow Skweezer to start offering banner-based cost-per-impression (CPM) ads created specifically for display on mobile platforms. This mobile banner feed is available for international distribution, which supports Skweezer’s presence in over 175 countries.

Initial traffic for the new mobile banner feed will be confined to 200 million requests per month and will be served to Skweezer Ads’ India market. Once the new feed has been thoroughly appraised and validated, it will be distributed throughout Skweezer Ads’ global network of publishers, carriers and ad providers.

SOMA Wrapper allows Java developers to profit from in-application advertising without touching the source code.

 San Francisco, May 5, 2008 — Smaato Inc. is showcasing new additions to its SOMA™ Open Mobile Advertising Platform. SOMA Wrapper, the latest addition to the SOMA mobile advertising solution will be launched during the summer with a European Operator.   SOMA Wrapper is a service which allows adding different ad formats and placements to existing binary Java ME applications (JAR files). These features include: on start-up and on exit, timer based and between levels (e.g. in games). The advertising components are “wrapped” around the JAR file.  The free SOMA SDK is bundled with Enough Software’s market leading J2ME Polish toolkit for mobile Java Developers. J2ME Polish is the de-facto standard for mobile JAVA developers worldwide. The J2ME toolkit by Enough Software has already been downloaded over 600.000 times and has been commercially licensed by Nokia, Motorola, Mozilla and others. The close integration makes it possible to ad-enable J2ME Polish based applications without manually changing the source code. Just enable the advertising option and press “recompile”.