SOMA Mobile Advertising Platform Opens Up New Revenue Streams For Developers Of J2ME Polish - The De-Facto Standard Toolkit for Mobile Java

San Mateo, CA / Barcelona, Spain, February 7, 2008 — Smaato Inc. and Enough Software have joined forces to bring new revenue streams to mobile developers by embedding advertisements into mobile applications.

Smaato’s mobile advertising solution can be integrated into any mobile application and is now bundled with J2ME Polish – the mobile application development platform for JAVA by Enough Software. J2ME Polish is the de-facto standard for mobile JAVA developers worldwide.

The J2ME toolkit by Enough Software has already been downloaded over 600.000 times and has been licensed by Nokia, Motorola, Mozilla and others.
The new strategic alliance allows J2ME Polish developers to enrich their mobile applications automatically with advertising, without the need to change the source code of their applications. For selected applications J2ME Polish licenses are even provided for free, when advertisements revenues are shared.

Smaato’s open mobile advertising platform SOMA™ delivers advertising across all leading mobile operating systems, including JAVA, Symbian, Windows Mobile and Palm OS, as well as on mobile web pages. Smaato is partnering with ad-sales networks worldwide to provide access to mobile inventory on the most personal device with enhanced targeting features for relevant advertising.

“Thanks to Smaato’s innovative and open mobile advertising platform we can offer our developer community new revenue streams”, explained Robert Virkus, CEO of Enough Software.

“We are thrilled to extend our reach to the worldwide J2ME Polish developer community with this partnership”, said Ragnar Kruse, CEO of Smaato. “In-Application advertising allows developers to extend their reach and launch ad-enabled business models. This is a further step to broaden the reach of our open mobile ecosystem”.

Smaato at Mobile World Congress in Hall 2, booth 2B104

Enough Software at Mobile World Congress Hall 7, booth 7A43

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About Smaato Inc.

Smaato Inc. is a leading mobile advertising technology company that provides the open mobile advertising platform called SOMA (Smaato Open Mobile Advertising) for developers, publishers, ad sales networks and operators. The SOMA platform enables the delivery of targeted display advertising to mobile phones within applications and on mobile sites. SOMA’s unique feature is the SOMA client, which is a mobile ad server on the handset that optimizes the process of ad-enabling applications for mobile software developers. SOMA can be easily integrated with 3rd party ad sales networks, ad inventory owners (developers, publishers, operators) and ad technology providers. Smaato is an active member of the Mobile Marketing Association, the dot.mobi Advisory Group and the German digital media association BVDW. Smaato received a Top 100 Private Company award by AlwaysOn Media (US) in January of 2007. Smaato Inc. is based in San Mateo, California. The privately held company was founded in 2005 by an experienced international management team. The European headquarter is in Hamburg, Germany.

About J2ME Polish – Enough Software

Enough Software is the company behind J2ME Polish. This development solution overcomes the device fragmentation barrier and provides design, customization, persistence and rapid development features for Java ME developers. Using J2ME Polish developers can target all Java ME, Windows Mobile, Android, iPhone and BlackBerry devices. With a highly active community, more than 600,000 downloads and a book published by Apress, J2ME Polish is the de-facto standard for mobile developers worldwide. Learn more about J2ME Polish at www.j2mepolish.org.

The Service Provider Forum of the Telecom Council of Silicon Valley’s Zephyr Award for Best Mobile Opportunity

San Mateo, California - February 7, 2008 – Smaato, a pioneering provider of mobile advertising platform technology announced that it has been nominated for a SPIFFY Award - The Zephyr Award for Best Mobile Opportunity.

These awards are given by the Service Provider Innovation Forum
(SPIF) of the Telecom Council of Silicon Valley to recognize and acknowledge outstanding innovation and execution by Telecom entrepreneurs. By their nomination, this global set of Operators and Service Providers including AT&T, British Telecom, NTT DoCoMo, Orange, Swisscom, Vodafone and many others, have indicated to the rest of the Telecom industry that Smaato is a company to watch.
The Service Provider Forum Annual Networking and Recognition Event with the award ceremony will be held Feb. 28th in Palo Alto.

“Our Service Provider members review hundreds of new telecom ideas, products, and services each year, said Liz Kerton, President of The Telecom Council. ”While we saw plenty of mobile advertising startups in the past year, Smaato’s unique approach of an Open Mobile Ecosystem with their Mobile Advertising Platform stood out and got them nominated.”

The SPIF exists so that colleagues with similar goals and duties can gather and share ideas, contacts, opportunities, and knowledge. The member carriers have telecom operations across the globe, but usually have an office in the San Francisco Bay Area to pursue investment, technology, and partnership opportunities. At each meeting, a few interesting young companies present who are seeking funding, strategic investment or have a product or service that would be useful to the carriers. The Telecom Council of Silicon Valley and the Service Provider Forum (SPIF) are online at http://www.telecomcouncil.com.

Smaato’s open mobile advertising platform SOMA™ gets increased demand from ad-sales networks, developers and mobile operators. Smaato delivers groundbreaking ways to connect new generation software applications for mobile devices with targeted advertising. The latest version of the mobile ad-server platform SOMA™ (Smaato Open Mobile Advertising) supports full mobile Web and WAP advertising delivery.

The SOMA™ open architecture platform delivers advertising across all leading mobile operating systems, including JAVA, Symbian, Windows Mobile and Palm OS, as well as on mobile web pages. Smaato is partnering with ad-sales networks worldwide to provide access to mobile inventory on the most personal device with enhanced targeting features for relevant advertising. Partners include: Adconion Media Group and leading US-mobile ad-sales network Third Screen Media (now part of AOL’s Advertising.com business unit).

Smaato will be exhibiting at the upcoming Mobile World Congress
(3GSM) in Barcelona, Spain, February 11 - 14 in Hall 2 at booth 2B104.

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Smaato CEO Ragnar Kruse was selected to join the new Steering Commitee for the dotMobi Advisory Group (MAG).

“I think the work of the dotMobi MAG is very valuable in driving a wider adoption of the mobile web. I am honored to join the Steering Commitee and help move the open mobile economy forward, especially the mobile advertising initiatives” stated Ragnar Kruse, CEO.

Membership grows to over 100 members; New Steering Committee draws active participation from leading global organizations in the mobile web arena

Dublin, Ireland (PRWEB) February 4, 2008 — The dotMobi Advisory Group (MAG) today announced the results of recent elections for seats to the MAG Steering Committee. The new MAG Steering Committee consists of key industry executives nominated and elected from the following thirteen (13) global MAG member companies: Akmin Technologies, Boomcast Entertainment Corporation, Carlson Marketing Worldwide, GoDaddy, iLoop Mobile, Millennial Media, Mobility.mobi, Nokia, QuickPlay Media, SinglePoint, Smaato, Sony and The Weather Channel. The MAG membership charter calls for a maximum of thirteen (13) MAG Steering Committee members.

“2007 has been a busy and highly productive year for the MAG which has seen its membership increase from less than 20 in the early part of the year to over 100 active members at this point in time,” noted Michael J. O’Farrell, Chair and Executive Director of the dotMobi Advisory Group. “The distinguished line up of companies recently elected to the MAG Steering Committee is a strong vote of confidence in the MAG, the .mobi domain, the dotMobi company and the mobile web objectives that we have set forth.”

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