San Mateo, California - January 18, 2008 – Smaato, a pioneering provider of mobile advertising platform technology announced that it has closed a $ 3.5 million financing round. Smaato was successful in attracting prominent smart angel investors from international media, advertising, mobile and the financial community. Silicon Valley based legal firm Wilson Sonsini Goodrich & Rosati advised on the funding and participated with an investment.

“We are convinced Smaato is at the fore front of this new marketing opportunity. Mobile advertising will be in hyper growth mode for the coming years and we believe Smaato is one of the leading pioneers in this field with an experienced management team and an excellent track record in the recent past. We will be actively supporting Smaato to position the company as a leader in the mobile advertising space,” stated Uwe R. Feuersenger, CEO of aeris CAPITAL who also participated in this financing round.

Download full press release as PDF file: Press Release: Series A Funding

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Red Herring: “Google of Mobile: Smaato Dials in $ 3.5 M

Mobile Content Days is a series of congresses focussed on mobile content. The next event will take place on January 28th and January 29th in Munich. The topics will cover all types of current and future mobile content like mobile games, mobile tv, mobile music, mobile films.

Harald Neidhardt will speak on January 29th at 4 PM in his role as Vice Chairman of the dotMobi Advertising Taskforce.

Mobile Web USA is the first in a series of dotMobi Advisory Group Official Events in 2008 and the only one of its kind focusing exclusively on the mobile web. The event features key industry decision makers providing important insights into the latest mobile trends and the resulting emerging business models.

Smaato CMO Harald Neidhardt will speak on a panel at January 21st from 3.45pm till 4.30pm:

Innovators Round Table: What’s Next for the Mobile Internet Frontier?

Moderator: Doug Busk, VP Industry Relations, SinglePoint
Harald Neidhardt, CMO, Smaato and Vice-Chair Mobile Advertising Taskforce, dot.mobi MAG
Fabrizio Capobianco, CEO, Funambol
Barry Chu, General Manager of Advertising, Medio Systems