Smaato is proud to announce that it has joined the dot.mobi advisory group chaired by Michael O’ Farrell and is active in the mobile advertising task force led by Eric Eller.

The Mobile Advertising Task Force is currently collaborating on a white paper that will address some of the frequently asked questions of mobile advertising and together are working to form the MAG perspective on the subject. This paper will look at identifying the product, policy and commercialization opportunities that mobile advertising has for the market using the .mobi domain.

Smaato CMO Harald Neidhardt has been selected as one of the co-editors for the white paper supporting Eric Eller (Millennial Media, USA) in his publishing task.

“Smaato welcomes the .mobi domain initiative and is proud to be an active member of the .mobi advisory group. We have identified that truly mobile landing pages are still a missing link in providing a engaging mobile user experience for brands and marketers.
We promote .mobi domains as a trusted initiative to accelerate the growth of the mobile economy even further. Being at the leading edge of the mobile advertising market - especially for smartphones - we see .mobi progressing on a daily basis,” stated Harald Neidhardt, CMO Smaato Inc.

In addition to its .mobi support and its membership in the US and European MMA (Mobile Marketing Association) and the German BVDW (German digital media association) Smaato is committed to help the mobile advertising community with its support of global advertising standards.

Update July 25, 2007: Harald has been elected Vice Chair of the dot.mobi MAG task force on mobile advertising.

This entry was posted on Wednesday, July 4th, 2007 at 5:44 pm and is filed under dot.mobi, mobile advertising, mobile marketing, Smaato. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.