Mountain View, CA May 25, 2007 The Silicon Valley Association of Startup Entrepreneurs (SVASE) today announced that Smaato is one of the 30 companies chosen to demo new products at Launch: Silicon Valley 2007. The event, which will be held June 5 at the Microsoft Campus here, is a venue for emerging technology companies to share their vision of the next big thing, while networking with an audience of Silicon Valley’s top movers and shakers.

With more than 160 companies applying from across the globe for presentation spots at Launch: Silicon Vallay, we feel confident we’ve seen some of the best and most exciting new startups out there in high growth sectors including digital media, next generation internet, life sciences and clean energy, said Chris Gill, President and CEO of SVASE.

In addition to the company presentations, the event will be keynoted by renowned industry and economic influencers: David Crane, Special Advisor to the Governor for Jobs and Economic Growth, will open the event with remarks on the state of startups in California; Reid Hoffman, veteran entrepreneur and founding CEO of LinkedIn - currently LinkedIn’s Chairman and President, Products - will deliver the event’s closing keynote.

 San MATEO / MUNICH, GERMANY - May 9, 2007  Smaato Inc., pioneering provider for in-application mobile advertising solutions, and Adconion Media Group, the largest independent digital advertising network, announced a strategic partnership to deliver a new and innovative mobile advertising product for the European markets.

Smaato is rapidly building a network of partners and promoters of its Open Mobile Advertising Platform SOMA. Just recently, Smaato announced its partnership with Third Screen Media in the US and now looks to Adconion Media Group as its partner in Europe.

The announcement was made during Innovate! Europe 2007, a leadership conference for Innovation and Technology at Zaragoza, Spain today where Smaato CMO & Co-founder Harald Neidhardt was invited to present Smaato to the audience.

Adconion Media Group has a broad reach given its global network of publishers, advertisers and agencies. Adconion will steer its ad-sales initiatives towards the new mobile advertising opportunity through SOMA to promote new, effective and highly targeted mobile ads. Adconion, headquartered in Munich and active worldwide, will sell, manage and deliver advertising for SOMA  (Smaato’s Open Mobile Advertising Platform) and its turnkey in-application advertising solution to agencies and brands in Europe.

“Smaato’s SOMA platform combines targeting, optimization and a highly attractive target group. Through our partnership with Smaato we are able to extend our behavioral targeting products to mobile, providing our agencies and advertisers the ability to target the same user on their computer and their smartphone. We are thrilled to connect with Smaato’s innovative spirit and technology”, says T. Tyler Moebius, CEO of Adconion Media Group

“With Adconion, we have won one of the largest digital advertising networks as our partner. This partnership significantly enhances our reach for in-application mobile advertising and enables us to inspire more brands for mobile advertising”, comments Ragnar Kruse, co-founder and CEO Smaato Inc.

The first applications coming to market with partly European ad-inventory supported by SOMA are Red Herring Mobile (http://www.redherring.com), iambic TopStory (http://www.iambic.com), SplashNews (www.splashdata.com) and Smaato News - all available for Palm OS and Windows Mobile devices.

This was picked up by Fierce Mobile Content here.