Accelerating Mobile Advertising: Third Screen Media and Smaato enter Strategic Partnership
SAN FRANCISCO - April 25, 2007 At ad:tech San Francisco today, Smaato Inc., pioneering provider for in-application mobile advertising solutions, announced a strategic partnership with Third Screen Media, the leading provider of mobile advertising software and services.
Through this partnership, Smaato and Third Screen Media will enhance the mobile reach especially to smartphones and extend the rapidly growing mobile advertising business. Through its TSM|Network, Third Screen Media will sell, manage and deliver advertising for SOMA “ Smaato’s Open Mobile Advertising Platform“ and its turnkey in-application advertising solution to agencies and brands in the U.S.
“We are thrilled to add the SOMA platform to our publisher portfolio. This added reach to predominantly smartphone users will help our agency clients and brands target a very attractive consumer demographic via the mobile channel”, says Jeff Janer, CMO, Third Screen Media.
“Third Screen Media will be a great partner for us to market the Smaato network of ad-enabled applications by our SOMA platform. As the recognized leader for mobile advertising for quality content our mobile developers will take advantage from Third Screen Media’s well established sales channels in the USA, ” comments Ragnar Kruse, co-founder and CEO Smaato Inc. “This partnership accelerates our in-application mobile advertising offering.”
The first applications coming to market and supported by SOMA are iambic TopStory (www.iambic.com), SplashNews (www.splashdata.com), Red Herring Mobile (www.redherring.com) and Smaato News - all available for Palm OS and Windows Mobile devices.