Red Herring, Inc. Partners With Mobile Advertising Pioneer Smaato
Red Herring, Inc.’s Mobile News Reader Will Include In-Application Advertising Model
Red Herring 100 Europe/Red Herring Venture Market Europe 2007
CTIA Wireless 2007, Booth 5586
CANNES, France & ORLANDO, Fla. & SAN MATEO, Calif.–(BUSINESS WIRE)–Smaato Inc., pioneering developer of ad-enabling technology for mobile phones, today announced a partnership with Red Herring Inc., publisher and producer of Red Herring magazine as well as a heralded international and U.S. conference series following innovation, technology, financing and entrepreneurial activity.
As part of the agreement, the upcoming Red Herring Mobile News Reader will support the innovative SOMA (Smaato Open Mobile Advertising) platform, which enables dynamic response for mobile phones. This valuable news source will be at the forefront of utilizing in-application advertising for mobile phones customized for mobile readers of the Red Herring. The Red Herring Mobile News Reader, will deliver breaking news of the award winning editorial team and is customized by its users. The prototype will be presented at the Red Herring Venture Market Europe conference in Cannes from March 25 - 27 as well as at the CTIA show in Orlando March 27 - 29.
“Our upcoming mobile RSS newsreader will allow us to extend our brand and content further into the mobile space. This partnership with Smaato allows us to monetize this experience and include our sponsors and advertisers into this brand new extension,” comments Mindy M. Hull, VP, Business Development, Red Herring, Inc.
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