Handmark, iambic, Sendandsee Ltd, SplashData And Spb Software House Support Smaato Technology

CTIA: Orlando/San Mateo, March 27, 2007 Smaato Inc. fosters strong ties with mobile software partners and announces a range of new strategic alliances at CTIA Orlando. Smaato, pioneering developer of ad-enabling technology for mobile phones, has entered partnerships with Handmark Inc. iambic Inc., Sendandsee Ltd., SplashData Inc and Spb Software House for ad-enabling some of their upcoming mobile software solutions.
With this major support Smaato positions itself as the leader in the mobile advertising space, focusing on In-Application advertising: Smaato has now a global market potential of over 3 million addressable mobile users.

“Since its inception, Handmark has been focused on new trends in the marketplace and delivering on the expectations of our customers,” said Douglas Edwards, Handmark co-founder and chief marketing officer.  “Offering the Smaato RSS NewsReader through our channels will be beneficial and appealing to our customers and business partners.”

“Smaato has made it possible for us to offer an easy to use RSS reader that fits nicely with the other products in our portfolio,” said Adriano Chiaretta, chief operating officer at iambic, Inc. “Plus, the Smaato Open Mobile Advertising (SOMA) platform provides us with a great way to cover the operations costs associated with providing this news feed service.”

“The collaboration with Smaato enables us to offer comprehensive new services with an integrated advertising model”, says Aape Pohjavirta, CEO, Founder Sendandsee, “Big media and publishing groups approach us to extend their existing advertising models into the mobile world. Together with Smaato we now offer innovative solutions to fully explore the exciting opportunities of mobile advertising”.

“We are looking forward to partnering with Smaato for the release of SplashNews,” says Morgan Slain, CEO SplashData. “Our aim has always been to make the information you need available to you whenever and wherever you want it, whether it’s your passwords and web logins, digital photos, checkbook register, shopping lists, travel information, or notes and outlines.  Making RSS feeds for news and information available to you on your smartphone is a great addition to our product lineup, and with Smaato’s advertising platform, we can make SplashNews a free mobile service for our customers throughout the world.”

“We have been looking into the new opportunities with ad-enabled software solutions for our mobile users. We have decided to work with Smaato and their SOMA platform for our applications,” stated Sebastian-Justus Schmidt, CEO of Spb Software House. “We did not find another comparable solution that fits our needs the way SOMA does with its rich features.”

This line-up of leading mobile software developers supporting the SOMA platform is the first result of Smaato’s developer initiative launched at 3GSM in Barcelona earlier this year. Smaato is working with international developers for mobile applications to ad-enable their solutions and to create new revenue streams thru delivering in-application advertising. Smaato supports, Palm OS, Symbian, Java, Windows Mobile with its mobile ad-server and a comprehensible API. Smaato invites interested developers to join the SOMA developer zone at www.smaato.com/devzone.

Please see our separate press releases and find more information about our partners here:
www.handmark.com - www.iambic.com - www.splashdata.com - www.sendandsee.com - www.spbsoftwarehouse.com

Orlando, Fla. - March 23, 2007 - Smaato Inc., pioneering developer of ad-enabled applications for mobile phones, today announced a strategic partnership with Handmark, a global leader in mobile media. Through this partnership, Handmark will distribute the free, ad-supported Smaato RSS NewsReader through its distribution channels, beginning with www.handmark.com this summer.

The ad-supported Smaato News is a modern RSS-reader for smartphones that allow users to read the RSS-feeds of their favorite blogs, Web sites and other news from their mobile device.

“Since its inception, Handmark has been focused on new trends in the marketplace and delivering on the expectations of our customers,” said Douglas Edwards, Handmark co-founder and chief marketing officer. “Offering the Smaato RSS NewsReader through our channels will be beneficial and appealing to our customers and business partners.”

“We are pleased to be working with Handmark to distribute our application through their established, well-known channels,” comments Ragnar Kruse, co-founder and CEO Smaato Inc.  “We anticipate that the RSS NewsReader will be very popular among Handmark customers, allowing them to easily access the information they need from their handheld device.”

Smaato News is currently available for Palm OS, Windows Mobile Pocket PC and Symbian S60 devices.

Smaato will demo its applications at CTIA, in Orlando March 27 - 29 at booth 5586. Handmark is showcasing its product range at CTIA at booth 1215.

About Handmark

Handmark is a global leader in the development and distribution of mobile content solutions. Pocket Express wireless on-device portal service offers consumer-friendly access to news, reference and infotainment content on mobile phones as well as BlackBerry, Palm Treo, MOTORAZR, Motorola Qâ„¢ and other Windows Mobile wireless handhelds. The company holds key mobile content distribution patents including Java-based push technology for wireless devices; has technology and distribution relationships with CNN International, The Associated Press, Oxford University Press, Hasbro, MobiTV, TV Guide, JAMDAT Mobile and Zagat Survey as well as all major U.S. mobile operators; and dominates the market for mobile software sold through retail channels. Handmark has R&D facilities in Gothenburg, Sweden; Kansas City, Mo.; and Dallas, Texas, with sales offices in Kansas City; San Francisco; and London. For more information, visit http://www.handmark.com.

Red Herring, Inc.’s Mobile News Reader Will Include In-Application Advertising Model

Red Herring 100 Europe/Red Herring Venture Market Europe 2007

CTIA Wireless 2007, Booth 5586

CANNES, France & ORLANDO, Fla. & SAN MATEO, Calif.–(BUSINESS WIRE)–Smaato Inc., pioneering developer of ad-enabling technology for mobile phones, today announced a partnership with Red Herring Inc., publisher and producer of Red Herring magazine as well as a heralded international and U.S. conference series following innovation, technology, financing and entrepreneurial activity.

As part of the agreement, the upcoming Red Herring Mobile News Reader will support the innovative SOMA (Smaato Open Mobile Advertising) platform, which enables dynamic response for mobile phones. This valuable news source will be at the forefront of utilizing in-application advertising for mobile phones customized for mobile readers of the Red Herring. The Red Herring Mobile News Reader, will deliver breaking news of the award winning editorial team and is customized by its users. The prototype will be presented at the Red Herring Venture Market Europe conference in Cannes from March 25 - 27 as well as at the CTIA show in Orlando March 27 - 29.

“Our upcoming mobile RSS newsreader will allow us to extend our brand and content further into the mobile space. This partnership with Smaato allows us to monetize this experience and include our sponsors and advertisers into this brand new extension,” comments Mindy M. Hull, VP, Business Development, Red Herring, Inc.

Please see the full release here on Business Wire.