3 Killer Optimization Tips That Will Rock Your Adspace
At Smaato, publishers’ success is paramount to our business. We work hard to compile the optimal conditions to maximize revenue for our partners. Therefore, our COO Georg Fiegen shares some useful tips and tricks that will have an immediate positive effect on your revenue. Smaato’s ad exchange (SMX) supports a wide range of ad types, which enables publishers to choose those that fit their apps, content and monetization strategy. Whether it is Rich Media, images or text, SMX is able to serve a quality ad, thanks to our extensive global ad inventory. That being said, there are a few points…
Announcing Real-time Data for RTB Auctions Globally on SMX
Smaato’s global mobile RTB exchange (SMX) displays real-time auction data for our DSP partners. Smaato now offers real-time business intelligence data on all auctions, enabling DSPs to make more informed decisions about campaigns running across the Smaato exchange.
Smaato Android SDK compatible with new Nokia X series
At the Mobile World Congress in Barcelona last month, Nokia has announced the Nokia X line of devices. It is a line of affordable devices mainly focussed on emerging markets that runs a custom version of the Android operating system.
Make more revenue with the inventory you have
After you sign up with Smaato and you’ve created adspaces to represent your different properties, you are ready to start making money with your mobile inventory! But what can you expect? And how can you maximize the revenues from the traffic that you have?