Visit Smaato at Mobile World Congress for Business & Party
Every year in February the city of Barcelona becomes the Mecca of the mobile industry. In the course of four days, the mobile leaders and experts meet, discuss and shape the future of this industry. With more than 72,000 attendees and over 1,700 exhibitors, Mobile World Congress is definitely Europe’s biggest mobile event – and probably one of the biggest mobile shows worldwide. Taking place on February, 24-27, Mobile World Congress is the perfect opportunity for you to see everything the mobile industry has in store for 2014. This prestigious event is a perfect opportunity to meet our partners, clients…
Lessons Learned from Q4: Ad Quality
As many of our publisher partners may have observed, increased Q4 demand can have a propensity to highlight Ad Quality as a general industry issue. On this topic, here are some of the key items to keep in mind: Process: There are 2 parts to the process of detecting and solving this issue: Three key items needed in order to identify most Ad Quality issues: Time Stamp, Session ID and Screen shot if possible Next we recommend the following steps: Always ask your demand partners about Ad Quality SLA and process before they are allowed to access your inventory. Share…
Season’s Greetings from Smaato
We would like to thank our partners and customers for a successful and memorable 2013! As the leading global mobile RTB ad exchange, our worldwide team is working hard to ensure we continue this same trend into next year. Therefore, we’re very excited to announce that in early 2014 Smaato will release significant updates to our platform. We look forward to sharing more details as we get closer to launch in Q1! We wish everyone a Happy Holiday Season and a joyful and prosperous New Year!
The Growing Importance of Data In Mobile and What To Expect From Smaato in 2014
RTB Is About Audiences — Mobile Is About Location Earlier this month we proudly announced our partnership with mobile audience data provider, Factual. Factual is a very unique mobile-focused Data Management Platform (DMP) who since 2007 has been tackling the issue of mobile data. They use location, context, some really smart people, and a proprietary platform to be able to confidently deliver anonymous, meaningful audience profile data. Factual can arm Smaato exchange clients with behavioral, geographic, and/or demographic profiles of the users visiting any mobile site or app, instantly making those properties more valuable worldwide. The use of DMPs…