Join us in Israel – the Silicon Valley of the Middle East!
IMA’s Mobile Advertising Conference, Tel Aviv, June 29th

The IMA (Israel Mobile and Communication Association) is holding the 2nd annual Mobile Advertising Conference on June 29th. This is the largest mobile advertising event in Israel and a great chance for networking with the entire mobile value chain: attendees include operators, VC’s, brand managers, advertising agencies and technology enablers.

Smaato is proud to be part of the conference with Harald Neidhardt, CMO & Co-Founder of Smaato speaking at the Cross Industry Panel: “Who’s thinking of the consumer?” June 29, 2:30-3:30pm.

“All the people we meet around the world rave highly about the Israeli people, their passion for new technologies and provide best services. I have made friends at events around the world and really look forward to meet their home country,” comments Harald Neidhardt his experiences.

Israel is a powerhouse when it comes to technology. It is with 75 companies third only to the US and Canada in terms of number of companies listed on Nasdaq.

“The Israeli market is well-known to Smaato from trade shows and. We look forward to meeting members of the IMA. We have some very good contacts here and have finished the integration of our SOMA platform with Fring, a mobile internet community and communication service that allows friends to connect, share experiences and enhance their online communities together” adds Harald.

“Mobile advertising enables new forms of engaging the dialogue with the consumer and we are just scratching the surface of these possibilities. Mobile advertising experiences an uptake in budgets and momentum – this is the topic of this year’s IMA mobile advertising conference: “Money Time”. The IMA welcomes Smaato’s participation and is looking forward to assist in partnering with the leaders of the Israeli mobile business”, states Eyal Reshef, Founder & CEO of the IMA.

For more information to the Mobile Advertising Conference, please visit IMA’s website: http://www.imaworld.org/

REDWOOD SHORES, CA, June 18, 2009 – With some key hires the leading mobile ad optimizer Smaato is growing stronger to support their partners globally. This spring Smaato could welcome its 30th team member.

Marc Theermann is new Vice President Business Development at Smaato. Marc will be the driving force for the development of the mobile advertising business. He is located in Boston to be closer to Smaato’s key partners like ad networks and publishers along the East-Coast. Smaato also hired Oliver Reiss as new Vice President Finance.

“We are pleased to win these greatly experienced new team members. As a leading innovator in mobile advertising it is important for us to offer our partners the best service and support. With “Smaaties” working in Redwood Shores, Boston and Hamburg, we are now online more than 18 hours per day”, comments Ragnar Kruse, CEO of Smaato Inc. the appointment of Marc Theermann and Oliver Reiss.

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Mobile 2.0 Europe is off to a great start. The developer day today kicked off a great conference with a great mix of leading edge developers, tool and platform providers and developer programs. Friday is the main business day with leading speakers & innovators in mobile advertising, mobile social communes and mobile tools from operators and handheld manufacturer.

Smaato is supporting Mobile 2.0 as a lead sponsor. The event is organized in Barcelona by dot.open and the Mobile 2.0 team including Rudy De Waele (mtrends) and Dan Applequist (Vodafone). Smaato’s CMO & Co-Founder Harald Neidhardt is talking at the panel “Beyond Free”.

Distinguished speakers on the panel include:
Fee Beyer (T-Mobile)
Priya Prakash (Nokia)
KF Lei (BuzzCity)
Inma Martinez (Stradbroke Advisors)
Ian Ginn (TransmediaLab)

Meet Smaato at Mobile 2.0 Barcelona, June 18-19

The MOBILE 2.0 EUROPE conference brings together experts and thought leaders from all aspects of the mobile ecosystem, including startups, investors, mobile carriers, device manufacturers, mobile application developers and web technologists.

Smaato’s CMO Harald Neidhardt is part of the panel Beyond Free, June 19, 3:00-4:15 pm

Please have a look at the full agenda for Mobile 2.0 Barcelona here.

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Meet Smaato at Global Messaging at MEM London, June 23-24

The Mobile Entertainment Forum is the global trade association of the mobile media industry, working on behalf of its diverse membership to drive mobile entertainment adoption, shape regulation and deliver competitive advantage to its members.

Harald Neidhardt is part of the panel: Delivering a Targeted Relevant Message to Enhance the Success of Mobile Advertising, June 24 – 4:40-5:10pm

Please have a look at the full agenda for Global Messaging here and for MEM here.

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IMA’s Mobile Advertising Conference, Israel, June 29th

The IMA (Israel Mobile and Communication Association) are holding their 2nd annual Mobile Advertising Conference on June 29th. This is the largest event on mobile advertising in Israel and a great chance for networking with the entire value chain: from operators to VC’s to brand managers, advertising agencies and technology enablers.

Harald Neidhardt, CMO & Co-Founder of Smaato will speak at IMA’s Mobile Advertising.

Cross Industry Panel: “Who’s thinking of the consumer?”, June 29, 2:30-3:30pm.

Join the conversation in Tel Aviv.

For more info visit IMA’s website here.

Mobile Monday New York hosted by bnetTV.com and Smaato at bnetTV.com`s trendy studios in the West Village in Manhattan. Panel presentation included Harald Neidhardt from Smaato, Kei Shimada from Infinita and Nihal Mehta from Buzzd, moderated by bnetTV.com`s Michelle Sklar.

Harald Neidhardt, CMO & Co-Founder of Smaato led a panel at the MMA Forum:
International Innovation in Mobile – What are the trends for the future?

You might be interested in the slides of the speech. They can be found here.

Today, Smaato, the leading global mobile Ad Optimizer, released today its new white paper on Mobile Advertising: “Higher revenues with mobile Ad Optimization & global Ad Network aggregation.”

The white paper describes the opportunities mobile publishers and developers have to monetize their inventory world wide. It explores how different mobile fill rates can be expected from mobile ad networks and what types of pricing tiers are out there for mobile inventory. It also explains how ad revenue optimization works, and helps to realize the true potential of mobile inventory.

“Publishers of mobile websites & developers of cool mobile apps face the growing challenge of matching their expanding global popularity with the daunting task of filling their ad inventory associated with those very services. Smaato identified this issue many moons ago, and is capitalizing on the provision of global mobile ad optimization using its SOMA platform. Smaato has come from nowhere and gained significant experience and footprint in this section of mobile advertising and marketing in a very short, yet incredibly successful, period” states Nick Lane, Chief Researcher / writer, mobileSQUARED.

The information featured in the white paper is based on the experience of Smaato’s ad ops and engineering teams over the last years in order to boost mobile ad revenues and give mobile publishers the opportunity to maximize their Ad ARPU.

“The buzz in the mobile advertising space is around delivering the right ad to the right person – even better if this occurs in the right context. But the real issue publishers face is how to identify – in real-time – the right ad network to deliver the right results,” added Peggy Anne Salz, Chief Analyst at MSearchGroove (MSG). “Smaato, a global company whose own evolution shows its grasp of the key issues impacting the mobile advertising business ecosystem at all levels, has gained significant traction through its ability to dynamically identify the ad networks that monetize publishers’ inventory best. This innovation is core to Smaato’s competitive advantage and pivotal in moving the mobile advertising industry to the next level.”

Meet Smaato at MMA New York: Harald Neidhardt, CMO & Co-Founder of Smaato, will moderate a panel at the MMA Forum: International Innovation in Mobile – What are the trends for the future? June 3rd, 12:30 – 12:50pm.

Download the White Paper at: www.smaato.com/whitepaper

Download the Press Release PDF at: www.smaato.com/press

An exciting spring season with many interesting events in the mobile business is reaching a climax in June with MMA Forum. Before the summer break starts let’s kick off a busy New York week with a vivid Mobile Monday night – sharing experiences and our passion for the future of mobile.

“Mobile Monday New York – Passion in mobile!”

Innovation & Entrepreneurs
Entrepreneurs drive innovation in mobile and innovative startups are regarded as a way out of the status quo and drive the mobile economy to new heights. What drives these leaders to keep going and to influence industry segments with their expertise?
We will hear from different aspects of the mobile spectrum: stories about Japan (The future is now!), or global mobile advertising challenges vs. local mobile social communities. All wrapped up in a cool setting on the west side of Manhattan.

June 1, from 8-10pm
bnetTV Studios: 95 Morton Street, 7th Floor, New York

Agenda:
7 PM Registration & Reception

8 PM Welcome Note – Lubna Dajani (Mobile Monday New York)
Entrepreneur Panel – Michelle Sklar.MC (bnetTV)
Mobile Advertising Optimization – Harald Neidhardt (Smaato)
Mobile Innovation in Asia – Kei Shimada (Infinita)
Mobile Social Communities – Nihal Mehta (Buzzd)

Networking reception

RSVP Today to reserve your place at:
http://mobilemondaynewyork.eventbrite.com/

For more information and to keep you updated please also visit our facebook event page here.

bnetTV, Smaato and the Mobile Monday NY team

Technorati Profile

The FiRe (Future in Review) conference in San Diego brings together world experts and leading technology-driven companies and venture capitalists for intellectually challenging, financially rewarding, and fun. The conference takes place in the Hotel del Coronado in San Diego, CA, May 19-22.

This year, Smaato is selected to be a FiReStarter. In this program, Strategic News Service (SNS) is selecting 12 businesses – top startups or businesses with new startup technology – for world promotion, based on nominations by trusted strategic investment SNS Members.
“We are proud being selected as a FiReStarter”, comments Ragnar Kruse, CEO & Co-Founder of Smaato Inc. “The nomination is a sign that mobile has arrived in the digital arena. We are happy to get the chance to present our SOMA platform – the leading optimizer for mobile advertising – to such a top class audience.”

Meet Smaato at the FiRe conference: Ragnar Kruse will be part of the panel “Fire Starters II” taking place May 21, from 2:30-03:05pm. He is looking forward to meet you there!

The conference will also be livestreamed to an International audience in different places in Europe. Smaato hosts FiRe-Mirror Hamburg together with Deutsche Telekom.

What are trends for the future?
Smaato leads Innovation Panel at MMA Forum Singapore, April 28-29

The mobile advertising ecosystem is growing and evolving continously, even in these days. But there are so many players in the ecosystem that the question is: Who are the innovation leaders and what is hot or not?

Harald Neidhardt, CMO and Co-Founder of Smaato, is leading an innovation panel at the upcoming MMA Forum in Singapore, April 28-29. He is demonstrating together with Kei Shimada from Infinita Inc. (Japan) the innovation that is happening globally in mobile.

The panel touches upon: mobile advertising, mobile social communities, mobile payments and location based services.

With their international perspective and experience Harald and Kei can share some great insights about innovative companies in the mobile advertising ecosystem, in the USA, Europe and in Asia, the second biggest market for mobile advertising.

Smaato is a proud sponsor for the global MMA Forum Series 2009 in Singapore, New York and Berlin. Please have a look at the full agenda for MMA Forum Asia here.

Meet Harald in Singapore and talk with him about latest innovations and the future of mobile advertising at the innovation panel on April 28, from 9:35 to 10:05am.