Head Girls ME puts the spotlight on the top 50 high-flying female execs in mobile content… Petra Vorsteher, EVP Strategic Alliances of Smaato is part of this high-class list. Now that everyone from the retired schoolteacher to the teenaged school-leaver has a smartphone, it’s
08.17.2010 | Smaato | SMAATO
GoMo News: Mobile ad networks tend to report excitedly what their monthly impressions are, and how many clients they serve. But there’s another factor to consider: how hard do they work, and with what resources? If you check company size and investment, some interesting facts arise. What’s
08.16.2010 | Ad Networks, Mobile Advertising, Smaato | SMAATO
Smaato published a new whitepaper on the mobile advertising ecosystem. Download the free whitepaper here: www.smaato.com/whitepaper. This whitepaper aims to deliver a high level overview about the mobile advertising ecosystem. It describes the different segments of the mobile advertising m
08.16.2010 | Ad Networks, Advertisers, Mobile Advertising, Mobile Marketing, Publishers, Smaato | SMAATO
METRICS JULY 2010 HIGHLIGHTS: - Apple significantly increases mobile advertising performance across the globe - Android unable to sustain US success from June’s Metrics The Smaato Metrics for July show a significant increase by Apple in click through rates (CTR) globally and as well for the
08.12.2010 | Ad Networks, Advertisers, Mobile Advertising, Mobile Marketing, Smaato | SMAATO
Smaato Inc., the leading mobile advertising and optimization platform company, celebrates its 5th year announcing that it now serves over 16 billion ad requests per months in its global network of more than 7,000 registered publishers. Smaato Inc. was incorporated August 18, 2005. “We started
"We were blessed to get Petra Vorsteher, Co-Founder and VP of Smaato for today’s Female Friday feature. Petra has had an extremely distinguished career in mobile marketing, and was central to making Smaato one of the biggest players in the mobile advertising industry. How did you get involved w
07.30.2010 | Smaato | SMAATO
Smaato Inc., the leading mobile ad optimizer and mobile advertising company, is delighted to announce the VC partners and first set of nominees for the Smaato Mobile Advertising Award 2010. Publishers have time until end of day, August 20, to add their cool app or website to the growing list at
07.29.2010 | Smaato | SMAATO
"In May, 2009, Harald Neidhardt, Co-Founder and CMO of Smaato, a mobile ad network aggregator, appeared on IM-Mobile to discuss the fast growth of the mobile advertising industry and his personal belief that mobile has become the most powerful communications medium on Earth. Since then, the com
Smaato Inc., a global mobile ad optimizer and mobile advertising company, published recently a whitepaper on mobile advertising in South-East-Asia that caught my attention, as it reveals interesting results on the mobile Internet boom in the region. The privately held company, based in Silicon Valle
Smaato Inc., a leading mobile ad optimizer and mobile advertising company, announces the launch of the Smaato Mobile Advertising Award 2010. After the success in previous years, the award aims to find the coolest ad-enabled mobile content on the planet. This year, Smaato has divided the competit
