The Smaato Blog

Welcome to the Team

New SVP of Product Strategy – Ajitpal Pannu

 Smaato would like to welcome the newest member to our Senior Management and Strategy team, Ajitpal Pannu, Senior Vice President of Product Strategy. As SVP of Product Strategy, Ajitpal will take charge of the product roadmap for the organization, and guiding the different offerings of the company for our publisher and demand partners. Ajitpal brings to Smaato over 12 years experience in digital advertising and ad monetization technology. Within his tenure, he has been a key stake holder at OpenX, Adify and DoubleClick, his most recent position being the VP of Business Development for OpenX. Ajitpal is excited for the…
Shortlink:  http://smaa.to/19uxacU
Increase App Revenue

How to Increase Your Mobile App Revenue

 Today’s app developer has a number of different ways to monetize their property. Common strategies are the pay for download or premium offering, in app purchases which could include upgrades, additional tools or game advancement. The other, and probably most common source of revenue for app developers is to utilize their space for advertising. In this blog, we are going to focus on the advertising strategy, and talk about a few ways to really optimize your income with in app ads. 1. See it from their side- We’ll get into some of the tips and tricks in just a second,…
Shortlink:  http://smaa.to/16ZxCD8
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Increase your Revenue and eCPM with Smaato’s new Postitial Ad Unit

 Adding Postitial to your Android™ applications generates click-through rates 3-5 times industry average, thereby increasing your ad revenues without compromising the user experience. Publishers who have already integrated this new, full screen ad unit are seeing a 5x average increase in eCPMs and a 10% overall revenue uplift.  Moreover, Postitial fully supports standard ad formats for performance and branding campaigns from ad networks and DSPs. Partnering with IQzone enables Smaato to offer a plug-and-play post app mobile advertising solution for Android smartphones and tablets. Through this technology, user experience will be enhanced which will lead to higher monetization and significantly…
Shortlink:  http://smaa.to/18vKwFo
Teens and Mobile - The Future of Technology

Teens and Mobile – The Future of Technology

 If you are looking to understand what the landscape of the future of mobile technology and internet usage will be like in the near future, just take a look at what today’s teenager are doing. A recent article posted on Readwrite Mobile titled “Teenagers & Smartphones: How They’re Changing the World“, really dives into the the habits and usage of teenagers today in regards to their phones and internet usage. Pulling information from the latest Pew Research, the numbers get very interesting. As of today, although 78% of all teenagers, ages 12-17 own some sort of cell phone, only about…
Shortlink:  http://smaa.to/14SvAnr
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