Competition Overview
Smaato Inc., a pioneering provider for in-application mobile advertising solutions launched the Smaato Mobile Advertising Award 2008. Smaato teamed up with Vator.tv, a social network for technology start-up companies, to search for the coolest ad-enabled mobile application. Supported by the INmobile.org community.
Prizes
- MWC Barcelona, Spain: free booth participation, flight & hotel
- M-Days Munich, Germany: free booth
- Meetings with 4 VC's on partner level
- Mobile advertising campaigns in Smaato network for winner
The Winner is introduced to these Venture Capital Partners:
- Tim Draper, Draper Fisher Jurvetson (Menlo Park)
- Howard Hartenbaum, August Capital (Menlo Park)
- Niall Davis, aeris CAPITAL (Switzerland / San Francisco)
- Frédéric Veyssiere, Innovacom Venture Capital (France)
How was Judging Determined?
- Phase 1 - Judging: TheINmobile.org community of Mobile industry executives selected the top 10 applications based on unique approach, traction in the market, management team, idea originality and branding
- Phase 2 - Jury: A distinguished jury (see additional details) determined the final winner for the competition based on Phase 1 criteria.
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