Posted on October 7th, 2010 | 0 Comments

Congratulations!

The Lufthansa iPhone app by agency Clanmo won the first prize of the Smaato mobile Advertising Award 2010 and are invited to present at Mobile World Congress 2011.

Special prizes have been awarded by our Sponsors to SPB (Nokia N8 Handset), cnetd (Nokia N8 Handset), Spotify (Motorola Android Handset), Skyfire (Motorola Android Handset), Clikbrix (M-Days), Vampire Weekend from Medialets (M-Publishing) and SoundHound (Magnum bottle of Champagne). Thanks to all participants for the outstanding entries and for honoring the Smaato Mobile Advertising Award 2010.

Please see all details in our new Smaato Mobile Advertising Award booklet and download it here.

MWC 2011 FREE BOOTH WINNER

Lufthansa iPhone App (Clanmo)

“The Lufthansa app is a great example of a hybrid app, i.e. a Web app in native clothing. It’s the fine marriage of the airline’s desire to serve all its customers whatever type of handset they use through an excellent Web por- tal/app, while meeting the need of those iPhone users that aren’t happy unless they can actually download an app to their handset.”

Andy Favell, mobiThinking

“We loved the usefulness of Lufthansa app and can’t wait for every airline in the world to have one!!”

Bena Roberts, GoMo News

“Lufthansa’s branded app had the most utility in the category. There is an obvious need for up-to-date travel information, but by adding mobile check-in, and seat selection, the utility goes up a notch. I appreciate the added brand loyalty that a good mobile app can offer, creating more touch points for the brand to connect with the customer.”

Derek Kerton, KertonGroup

“We are very pleased that our work has been acknowledged by another important international award like the Smaato Mobile Advertising Award. The Lufthansa iPhone app is a great example of the kind of mobile brand management and mCommerce solutions we create successfully for our global clients”, stated Joachim Bader, Managing Director
www.clanmo.com

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CATEGORY WINNERS

iPhone Category Winner

Magnum bottle of Champagne

SoundHound

Say it, hum it, tag it, or type it – SoundHound offers every gateway of music search and doesn’t stop there. It’s one of the richest music apps on the planet, with new features to be discovered each time you use it.Boasting the world’s fastest music recognition, the world’s only sing & hum recognition, and voice-directed search, SoundHound lets users find music faster than ever before with beautiful results including cover art, videos, lyrics, previews, recommendations, tour dates, radio station launching and more, all with one tap access.

“By providing the most compelling mobile music search and discovery experience, SoundHound creates an environment where the ad-enabled business model can thrive by delivering relevant and value-added content. Millions of users choose the free, ad-funded version of SoundHound, which, in turn, is driving the adoption of a new category of vertical search, inclusive of the blazing fast music recognition and voice-directed search. SoundHound Inc. is honored to receive the Smaato Mobile Advertising Award, thank you very much”, stated Kathleen McMahon, Vice President, Sales & Marketing

www.soundhound.com

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Android Category Winner

Winner Motorola Android Handset

Spotify

Spotify opens up your Android phone to a world of music, wherever you are.With access to 8 millon tracks and more on-the-go, Spotify for the Android is your ultimate jukebox.Next to being able to stream all of your playlists over WiFi or 2.5/3G you can also access playlists without an internet connection with our Offline feature.Sharing any track with a friend, either on Spotify, or through Twitter and Facebook is done easily and tracks received in your inbox can be played instantly.

“We’re excited to have won the Smaato Mobile Award for our Android app. We’ve been working very hard on our apps and it’s great to be recognized by users and the industry”, stated Jim Butcher Head of Communications

www.spotify.com

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Android Category Special Prize

Winner Motorola Android Handset

Skyfire

Skyfire 2.0 was built for the way people use social media and the web today. More people are now arriving at websites primarily from links off Facebook, Twitter, Digg, StumbleUpon, or iGoogle. Those feeds don’t point to mobile apps, but to the “real” web. When you are on your smartphone, why should your web experience be dumbed down? Our new browser allows you to open those links and view the videos, including in Flash, which your friends or news feeds have suggested.

In Skyfire 2.0 we have introduced the SkyBarTM, a new toolbar that lets users enjoy millions of videos previously unviewable on mobile, discover the latest buzz on any topic they browse, and forward any page to their social networks. The basic page loads via a version of the Android default browser, and the SkyBar brings in the magic of Skyfire’s additional features.

“Being named a winner of the Smaato Mobile Advertising Awards highlights the market demand for consumer’s favorite video content on mobile devices. At Skyfire we’ve been pioneering new ways to optimize mobile video for years and deliver it to consumer devices in a way that truly works for carriers, OEMs and smartphone users around the world”, stated Jeffrey Glueck, CEO

www.skyfire.com

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Symbian Category Winner

Winner Nokia N8 Handset

SPB Mobile Shell

SPB Mobile Shell is a unique user interface for Symbian touchscreen devices.With its multiple screens and customizable widgets, integrated weather forecasts and a 3D carousel with special effects it allows users to customize home pages for their needs and makes the manipulation with the device as interactive, easy and convenient as possible. SPB Software aimed to offer great personalization and customization features for the user and to partner well with mobile phone manufacturers and operators.Being recently launched SPB Mobile Shell for Symbian devices got #1 best selling position world-wide one day after its initial release.

“It’s the second year that SPB Software is the finalist of the prestigious Smaato Award. This time – for the recently launched SPB Mobile Shell version for Symbian OS. The fact that our initial step on the way to the multiplatform UI strategy was recognized by the highly respected mobile market experts makes us really proud. And it’s especially valuable for SPB to be honored for its flagship UI solution SPB Mobile Shell taking into account the hard work we’ve undertaken to make it more user-oriented and to bring the endless customization opportunities to carriers and device manufactures. The newest OEM/carriers version SPB Mobile Shell 5.0 was successfully released 2 days ago at CTIA event. Being well-known among WM and Symbian users it is now available also for Android platform. We have even more extensive plans for the future and Smaato Award is the additional stimulus for the further improvement”, stated Olga Steidl, Head of Marketing

www.spb.com

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Symbian Category Special Prize

Winner Nokia N8 Handset

Cnectd (MCI Consultants Ltd)

Cnectd is a real-time messaging application for mobile phones that allows users to exchange messages with contacts without the need to pay for SMS. Cnectd differs from traditional IM by creating an “always-on” experience which eliminates the need to login or out. Contacts can send you a Cnectd message with the assurance that the message will arrive on the recipient’s mobile device.

“Cnectd has been developed to alleviate the barriers of global communication and to create a de facto standard in mobile messaging and social networking. Our vision cannot be realized without the revenue stream from advertising and being recognized in a competition such as this proves our commitment to innovation in the mobile advertising space”, stated Lawrence Bernard, Mobile Marketing Director

www.mci.co.za

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Branded Apps / Games Category Winner

Lufthansa iPhone App (Clanmo)

Lufthansa’s mobile portal offers the following services for customers on-the-go: Arrival and departure information, mobile check-in including seat selection and a mobile boarding card, mobile reservations in 12 languages, flight plan, reservation overview and many other services as well as information making travelling with the German airline even more comfortable. The increasing relevance of mobile services and rapid developments on the device market gave cause for a redesign of the entire portal, bringing with it the opportunity to take usability and the mobile end user experience to a whole new level. Since its redesign, Lufthansa’s mobile portal now offers the newest browser features in a smart and savvy style like no other mobile site. The mobile portal generated a plus of 50% within the first few months. Excellent registration of the service capabilities for specific end devices, the intelligent information architecture and the virtuosity of available interface use, enable a very high quality of information. The transferral of this information on to a well designed user interface for mobile end devices creates a first-class service, which is confirmed through its maximum usability and the best mobile user experience.

” We are very pleased that our work has been acknowledged by another important international award like the Smaato Mobile Advertising Award. The Lufthansa iPhone app is a great example of the kind of mobile brand management and mCommerce solutions we create successfully for our global clients”, stated Joachim Bader, Managing Director

www.clanmo.com

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Mobile Campaigns Category Winner

Winner M-Publishing Booth

Vampire Weekend (Medialets)

This ad for Vampire Weekend’s new album Contra serves as the perfect example of mobile in-app rich media.The ad marries the native capabilities of the iPhone to interactive mobile video with an e-commerce connection. The consumer was asked to directly engage with the ad by shaking their phone to edit the video (while the single “Cousins” played in the background) and then presented with the opportunity to learn more about the album and then make a purchase directly from iTunes. This ad saw engagements rates of over 23%.

“Mobile’s unique creative capabilities set the stage for unprecedented connections between consumers and brands. As the most widely deployed rich media ad platform for mobile, Medialets strives to push both technical and creative boundaries in order to realize that potential. We are honored that our work in mobile rich media has been recognized by the 2010 Smaato Mobile Advertising Awards”, stated Eric Litman, CEO

www.medialets.com

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Others Category Winner

Winner M-Days Booth

Clikbrix

Clikbrix is the first, end-to-end marketing solution to strategically marry QR Code technology, mobility and on-demand content with the end goal of transforming the real estate marketing space. Simple, intuitive and cost effective, Clikbrix enables real estate professionals to create an instant mobile presence, and simultaneously drive connectivity. Users easily create their ‘professional profile’ mobile web page, to which they attach unlimited detailed ‘property listing’ pages.Concurrently, our system automatically generates a corresponding, unique QR Code, which when scanned by smartphones, resolves to the user’s mobile web page and listings. The Clikbrix user experience is innovative and compelling. After spotting a Clikbrix QR Code on a ‘for sale’ sign, agency window or anywhere else—from bus shelters to business cards—house hunters use the QR Code reader on their smartphone to point, scan and instantly connect to agent information paired with robust details of the relative property including stunning photos, maps and street views.They even get the inside story on the neighborhood, from the best schools to hot restaurants, shops and more—then tap the screen to share their find as well as connect directly to the property listing agent. All in the palm of the hand. Instantly!

“We are very proud to be one of the winners of the Smaato Mobile Advertising Award”, stated Ted Geatros, Partner

www.clikbrix.com

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