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Congratulations!
Aloqa, Flirtomatic and Waze won over the jury with their applications and mobile website.
Thanks to all participants for the outstanding entries and for honoring the Smaato Mobile Advertising Award 2009.
iPhone
 Waze
Waze is the first free crowd-sourced navigation software. A mobile navigation application that allows drivers to build and use live maps, real-time traffic updates and turn-by-turn navigation to improve their daily commute.
Waze also has a social element that gives drivers the ability to actively update one other on traffic, police traps, construction, speed cams and more - and because it’s 100% user-generated, the more people who use Waze, the better (and more fun) it gets!
Waze launched in Israel in January 2009 and in 9 months reached 20% smart phones users, 91% map coverage and best real-time traffic with 180,000 active drivers.
"Receiving the Smaato Mobile Advertising Award is truly an honor. We've worked tirelessly to merge crowd-sourcing with real-time data to provide the first free crowd-sourced turn by turn navigation system with real-time road data. Today, thanks to our strong community of drivers and participants, we have the beginning of a truly universal mobile publishing platform rich with real time traffic information and other relevant and important route-based information and content." stated Noam Bardin, CEO of Waze
www.waze.com
Mobile Apps & Games (all other platforms)
 Aloqa
Once you download and start Aloqa, you need to just look at your phone and it shows you constantly refreshed, live information about people, places and events based on your location, profile, preferences and social relationships.
When you change locations, Aloqa refreshes itself automatically and notifies you of the relevant set of services, points of interest, events, and friends close to your new location. Wherever you are, whenever you go. See short video here.
Aloqa therefore allows users to discover friends and favorites around them without every having to search, browse, or type into their phone.
It also gives advertisers, coupons providers and anyone with location-relevant content to reach their target audience with the right, relevant promotion in real time.
Publishers can also create their own channels on Aloqa to get distribution of their content across multiple platforms for free.
"Aloqa is proud to win the Smaato Mobile Advertising Award. By providing consumers a compelling search and discovery experience, Aloqa creates win-win opportunities for relevant, targeted advertising that is non-intrusive and value added for users globally. Thank you Smaato." stated Sanjeev Agrawal, CEO of Aloqa
www.aloqa.com
Mobile Web
 Flirtomatic
Flirtomatic is a real time, high capacity, multimedia, messaging platform that currently has more than 1m registered users with more mobile than web-specific users, making it Europe's leading flirting service on the mobile and web.
Flirtomatic has operations in UK, US,Germany and Australia. Targeted at young adults (75% of users are 18 – 30 years old), Flirtomatic operates a free and uninterrupted service across the web and mobile, that enables users to flirt, meet new people and have fun online.
Users have the ability to discover members on the basis of their preferences, interests, location and other information stored in their multimedia user profile.
"It’s an honor to be picking up this award and to have been recognized by such an esteemed panel of our mobile peers from around the world. We’ve been experimenting with a lot of different functionality in the service this year and our users have taken to most of it. But every day we learn something new about our members and the aim remains the same—to give our users the best experience possible." stated Gary Cohen, general manager of Flirtomatic North America
www.handmademobile.com
Winner M-Days:
 Yoose
YOOSE is an affiliation platform for mobile location based couponing. YOOSE replaces paper coupons from brick & mortar retailers and delivers them directly to the mobile phone of the consumer through any mobile website or application. YOOSE helps retailers to generate more revenue through successful local client acquisition and greater client retention.
With YOOSE mobile application developers (including mobile navigation and location based offerings) can monetize their applications through location relevant coupons for their end-users. The consumer benefits from greater savings and personalized offers, which she has always with her and without cluttering up her wallet. None of our mobile couponing competitors is extending the reach of their coupon offering to the consumers through affiliation partners.
YOOSE will be able to offer the advertisers global reach for local offers. The platform is live in Berlin/Germany. We seek now nationwide advertisers to extend the reach of the coupon offer. In parallel we create publishing partnerships with our affiliate partners to ensure broad reach of the coupon to the consumers. Once up and running in Germany, we will deploy YOOSE in some Asian markets to gain traction for further expansion in Europe and US.
"We are absolutely thrilled to be the winner of the smaato Mobile Advertising Award!!! A huge thank you to the judges and the smaato team to give us this prestigious award and the industry recognition for our mobile location based couponing affiliate platform. We're very much looking forward to the opportunity to demonstrate at the Mobile World Congress in Barcelona and explain to the mobile community how we can help monetizing your offers with hyperlocal, targeted ads in the form of coupons." stated Christian Geissendoerfer, CEO of YOOSE
www.yoose.com
Flirtomatic
Flirtomatic is a real time, high capacity, multimedia, messaging platform that currently has more than 1m registered users with more mobile than web-specific users, making it Europe's leading flirting service on the mobile and web.
Flirtomatic has operations in UK, US,Germany and Australia. Targeted at young adults (75% of users are 18 – 30 years old), Flirtomatic operates a free and uninterrupted service across the web and mobile, that enables users to flirt, meet new people and have fun online.
Users have the ability to discover members on the basis of their preferences, interests, location and other information stored in their multimedia user profile.
"It’s an honor to be picking up this award and to have been recognized by such an esteemed panel of our mobile peers from around the world. We’ve been experimenting with a lot of different functionality in the service this year and our users have taken to most of it. But every day we learn something new about our members and the aim remains the same—to give our users the best experience possible." stated Gary Cohen, general manager of Flirtomatic North America
www.handmademobile.com
Yoose and Flirtomatic receive a free booth at M-Days, Munich, Germany, January 2010.
Winner Motorola Android Category:
Aloqa
Once you download and start Aloqa, you need to just look at your phone and it shows you constantly refreshed, live information about people, places and events based on your location, profile, preferences and social relationships.
When you change locations, Aloqa refreshes itself automatically and notifies you of the relevant set of services, points of interest, events, and friends close to your new location. Wherever you are, whenever you go. See short video here.
Aloqa therefore allows users to discover friends and favorites around them without every having to search, browse, or type into their phone.
It also gives advertisers, coupons providers and anyone with location-relevant content to reach their target audience with the right, relevant promotion in real time.
Publishers can also create their own channels on Aloqa to get distribution of their content across multiple platforms for free.
"Aloqa is proud to win the Smaato Mobile Advertising Award. By providing consumers a compelling search and discovery experience, Aloqa creates win-win opportunities for relevant, targeted advertising that is non-intrusive and value added for users globally. Thank you Smaato." stated Sanjeev Agrawal, CEO of Aloqa
www.aloqa.com
Winner Windows Phone:
 SPB TV
Unlike most of other existing TV services, the use of SPB TV can almost replace a common TV service. It is designed to make watching TV on the mobile device as simple and comfortable as on TV. Just like in a TV-watching process once a user have a channel playing, he can bring up more player options by single-tapping on the screen: change the playback quality; set sound and screen brightness, exit a channel.
It’s also possible to use picture-in-picture mode. Moreover, a user of mobile device can always keep his finger on the pulse using the daily and weekly view of the scheduled upcoming broadcasts and setting the Outlook calendar reminders. It is also possible to switch your device to TV by using the TV-out function in order to watch a variety of channels from a mobile device on a big screen. Solutions for carriers also make this service unique.
For example in 2008 Skylink carrier released its new device AnyData ASP-505, where SPB Spb Mobile Shell and Spb Online were already installed. SPB TV is available on Windows Mobile, Android, Symbian and Blackberry.
"This seems to be a week of awards for us – we’ve already received a few of them last Monday from Handango, the leading online sales platform worldwide. Besides several awards for products, we have won the overall category and the best developer of the year in Windows mobile. To get this Smaato award today is a big honor for us, we did the best we could do. We are proud of all these awards and we regard them as an obligation to keep working hard on useful and feature-rich applications." stated Sebastian-Justus Schmidt, CEO of SPB Software
www.spbsoftware.com
Motorola and Windows Mobile sponsored the Award horing the best apps running on Android and Windows Phone with a new handset.
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