SMAATO MOBILE ADVERTISING AWARD 2010 JURY MEMBERS

Andrea Macario

 

Andrea MacarioOvi Store
Andrea Macario is heading Advertising and Placement in Ovi Publish, the Nokia organization that helps Publishers reach millions of consumers worldwide on Ovi Store. In Nokia since 2006, Andrea held sales and business development roles in several markets, most recently he designed Nokia’s open distribution strategy in North America; headed all Solution Sales and New Channel development activities; designed Nokia’s market entry strategy for Nseries sub-brand and consumer services in Latin America where he headed all multimedia business development activities; successfully launched Nokia Nseries category of devices and services in Argentina, Chile and Peru. Prior joining Nokia Andrea spent 8 years in Italy where he was in the founding team of the ebusiness practice of Ernst & Young Consultants, later acquired by Cap Gemini and a venture manager of MPSnet, an Internet ventures incubation and fund part of MPS banking group. Andrea holds an MBA from INSEAD, he is Italian, has been living in Asia, Europe, Latin America and US and is currently based in New York.

 

Andy Favell

 

Andy FavellmobiThinking
Andy Favell is a London-based freelance journalist and Web producer. He has been writing about business and technology for a dozen years for numerous trade titles and national newspapers (both British and International ones). He has worked as a Web editor/producer on BBC and Channel 4 websites and has also written and published children's picture books for two British football clubs. He became the editor of mobiThinking in 2008. At the helm of mobiThinking – a dotMobi resource for mobile marketers – he has brought to the mobile world, the first in-depth Guide to mobile advertising networks and Guide to mobile agencies, as well as coaxing the world's top mobile experts to contribute guides to all the major mobile markets from Japan to USA. With practical guides, briefings, interviews, showcase sites, videos, case studies and essential tools all available for free, mobiThinking is the essential resource for mobile-marketing novices and experts alike.

 

Bena Roberts

 

Bena RobertsGoMo News
Bena Roberts is the President of Irish Mobile SEO company Visibility Mobile (a partnership with TSSG.org) and Founder and Editor of GoMo News. GoMo News is the leading European daily mobile blog on mobile advertising, mobile search and mobile barcodes.

 

 

 

 

Carlo Longino

 

Carlo  Longino WIP
Carlo has been active in the mobile industry as a consultant, analyst, writer and blogger for more than 10 years, building online communities and helping companies with marketing and product strategy. Most recently, Carlo worked as a freelance consultant and writer while he completed an MBA; prior to that, he was Senior Analyst for Floor64, a Silicon Valley-based analyst firm, where he covered the mobile and fixed telecom industries. He also helped launch and spent five years running TheFeature.com, a thought leadership site owned by Nokia. Carlo is a well-known mobile blogger at MobHappy.com, and his writing has also been published in The Wall Street Journal, Business 2.0 magazine and on Dow Jones Newswires. Carlo joined WIP in 2010 to focus on building its community of developers, with particular emphasis on delivering online content and tools to support their success. Carlo has an undergraduate degree in Journalism from the University of Texas at Austin, and an MBA from the University of Nevada-Las Vegas.

 

Derek Kerton

 

Derek Kerton KertonGroup
Derek Kerton is Principal Analyst and head of the Wireless Consulting Practice for the Kerton Group. Mr. Kerton is internationally recognized for his telecom industry insight and consults for companies throughout the telecom value chain (NTT DoCoMo, SKTelecom, Disney, ESPN, Sony…) and the financial community on the telecom market issues (Credit Suisse, Merrill Lynch, Dow Jones, Morgan Stanley...). He is chair of The Telecom Council of Silicon Valley and an advisor to Aegis Mobility and envIO. Mr. Kerton is quoted, published and interviewed globally on CNN, CNBC, BloombergTV, and Wall Street Radio, with his industry research and analysis is available through TechDirt, articles, research reports and white papers.

 

Giselle Tsirulnik

 

Giselle Tsirulnik< Mobile Marketer
Giselle Tsirulnik is the associate editor at Mobile Marketer. She covers ad networks, advertising, content, e-mail, media, messaging, legal/privacy, search, social networks, television and video. Previously she was an associate editor at DM News, where she covered postal, search marketing, list marketing and CRM news. She was born and raised in Brooklyn, NY, where she still reside. She has a BA in English with a concentration in Literature and Writing and a minor in computer science, both from New York’s Pace University.



Heike Scholz


Heike Scholz mobile zeitgeist
Heike Scholz is working as an independent consultant and interim manager in the mobile industry and social media. Her main focus is on business development, product strategies and marketing of innovative solutions for the emerging mobile markets. In social media Heike draws from her own long experience as a successful blogger and one of the top twitterers in Germany. Heike's blog “mobile zeitgeist” is the leading online magazine covering mobile business in German-speaking countries. It covers all relevant topics including industry trends, practical business models, innovative applications, interviews and news from the mobile industry. More than 3,000 executives from media and advertising companies as well as numerous participants in the mobile industries of Germany, Austria and Switzerland are reading mobile zeitgeist on a daily basis. She develops strategies and concepts for her customers , conducts their realization, coaches and assumes operative tasks. Her in depth knowledge makes her a welcome speaker at conferences, in workshops and on expert panels. Heike studied business administration at the University of Hamburg and held various senior positions in product management and marketing in international ICT companies.

 

 

James Cameron

 

James Cameron</Camerjam
James is the founder of Camerjam, an events company with a passion for all things mobile. Camerjam's philosophy is to move away from traditional conference formats and create interesting event designs that provide the perfect environment for participants to broker business deals. James has been producing mobile conferences since 1999 and prior to founding Camerjam, was instrumental in building up IIR’s Mobile Content portfolio of events covering mobile advertising, mobile internet, mobile messaging and location based services.

 

 

Jim Cook

 

Jim CookMobiAdNews
Jim Cook is the Editor of MobiAD News and an experienced mobile business development consultant. His mobile expertise spans 10 years in mobile content, mobile technology, and mobile advertising. Prior to getting involved in mobile, Jim worked at Apple Computer and Hewlett Packard Europe in the product marketing and e-commerce areas. Jim was on the executive team of mobile startups PacketVideo (mobile video) and Cambridge Positioning Systems (location based technology). In 2007 he co-founded MobiAD News, an online publication and newsletter focused entirely on mobile advertising and marketing. Jim is also the Chairman of the Mobile Council of the Internet Advertising Bureau (UK).

 

Kei Shimada

 

Kei ShimadaInfinita
Kei is the Founder and CEO of Infinita Inc, a leading mobile research, consulting and development firm based in Tokyo. His company is consisted of a team of multinationals and helps clients across the globe create world-class services on connected devices.

 

 

 

 

Lubna Dajani

 

Lubna DajaniMobile Monday New York
Lubna Dajani is founder and CEO of Stratemerge Inc, a multinational management and marketing consultancy firm with offices in NY, London and Milan. She is also the Co-founder of the NY chapter of MobileMonday, the global networking phenomenon dedicated to the enablement of innovation and entrepreneurship. Ms. Dajani is an engaging moderator & public speaker who is widely recognized as a visionary & innovator of insightful user-centric solutions.

Ms. Dajani launched her entrepreneurial career having achieved influential positions with leading companies in media, information & communication technologies such as GE, Viacom, Microsoft, Nokia, DotMobi, IWO, & a host of global network operators. Lubna is passionately engaged in several cause related initiatives.

 

Mark Wächter

 

Mark WächterMobile Monday Germany & MMA
Mark Wächter, aged 42, is a graduated economist and marketer with many years professional and leadership experience, national and international market know-how in the areas of FMCG / food trade (Unilever), IT / Internet (UUNET / WorldCom) and telecommunications / cellular phones (T-Mobile). In May 2005 he founded MWC.mobi, a management consultancy focusing on the development of Mobile Strategies for companies who (plan to) use mobile phones as a medium to address their target group. Mark is head of the Mobile Marketing Association (MMA) in Germany and member of MMA’s Global Board of Directors.

In 2006 he launched MobileMonday in the German market. Today Mark is Co-Chairman of MobileMonday Germany with 5 chapters live and running. In Europe Mark is respected as Mobile Media evangelist.

 

Matthäus Krzykowski

 

Matthäus KrzykowskiVenture Beat
Matthäus is a freelance writer for VentureBeat covering the mobile space. He is also a startup founder, consultant, conference organiser and regular speaker on the global circuit. At VentureBeat, Matthäus writes many of the analysis and trend pieces on various mobile themes.

In addition he was coordinating the MobileBeat conference in San Francisco for the second year running. He is either to be found in San Francisco or Maastricht, the Netherlands.

 

Matthew Snyder

 

Matthew SnyderADObjects
Matthew is a 25 year+ consumer electronic and mobile veteran with a career that spans from designing, developing hardware for award winning consumer video products at Sony Corporation in the late 80’s to developing new mobile businesses in music, video, search, advertising, and location-based social media during his 12 years at Nokia Corporation. Matthew was a pioneer in the emerging areas of mobile search and mobile advertising, and can be quoted to be one of first individuals to coin the phrase “mobile search” globally in 2003.

At Nokia, he was Head of Strategy and Business Development in Nokia’s Multimedia Business Group, and launched a new form of Advertising Network Exchange called the “Nokia Ad Connector. That effort led to the acquisition of Enpocket for the consolidated Nokia Advertising Strategy. Just Prior, He spearheaded the mobile search strategy that was the first “federated mobile search client with mash-up Navteq maps globally” to incorporate Google, Yahoo, Microsoft, Yandex, Baidu and the entire family of Local Directory companies Pan-Europe that included Eniro, Fonecta, Yell, Seat, Telefonica, and over 20 others. He was also responsible for launching Nokia’s first music device and service, Managing Nokia’s first phone program out of Japan, and headed up Operations for Nokia’s entry in to the Gaming Business.

He founded ADObjects, Inc in Dec 2007 that was derived from his latest business passions around mobile cross-media convergence; the separate industries of TV, Radio, Print, Online, OOH all converge with mobile as an audience engagement business model. The firm has been retained and partnered with leading organizations such as CBS, CanWest, Bing, Xtract, CanadianMusicWeek and the Canadian Government’s Trade Missions to China and Japan.

He has collaborated in many mobile industry efforts through organizations such as the MMA (Mobile Marketing Association), IAB (Interactive Advertising Bureau) and MEF ( Mobile Entertainment Forum). In addition, He chaired the IAB’s first Mobile Advertising Conference in July 2008 and initiated mediabistro.com’s new event series- “ThinkMobile” as Program Director and Chair in March 2009. He is a frequent keynote speaker, conference chair and Advisor to many mobile industry events. He is a strong believer in the “Feels-Free or Freeium business model” as a mass-adoption driver powered by sponsorship and advertising for mobile.

 

Peggy Anne Salz

 

Peggy Anne SalzMSearchGroove
Peggy Anne Salz is the chief analyst and founder of MSearchGroove, an online network specializing in analysis and commentary on mobile search, mobile advertising, and social media. Her drive to spark debate about issues impacting the industry at all levels has won her international recognition as a brave new voice in the mobile content market. Her report, "Mobile Search & Content Discovery," was regarded as the first in-depth study of its kind, establishing Salz as an authority on mobile search and content discovery technologies, enabling media companies and mobile operators to monetize content and services. She has established a successful writing career based on vision, insight, versatility, and more than 15 years of industry experience. Her work, which includes more than 300 articles on mobile content, has appeared in magazines and online destinations such as The International Herald Tribune, The Wall Street Journal, Mobile Entertainment, Mobile Media, New Media Age, and in the Agile Minds column in EContent magazine, among many more.

 

Ragnar Kruse

 

Ragnar KruseSmaato
As a serial entrepreneur with 20+ years experience in IT, Ragnar Kruse understands the unique challenges in bringing new technologies to market. He has built up several companies from inception to market launch in both the US and Europe.

At Intershop Communications, a leader in E-Commerce software solutions, Ragnar was VP of Sales and Marketing in San Francisco. During his tenure, Ragnar was instrumental in the company’s growth and ushering it through a successful IPO on NASDAQ and the “Neuer Markt” in 1998. More recently, Ragnar held key management positions at high-tech companies in the U.S. and Europe including eCharge and Xtramind. Through his many years in IT, Ragnar maintains strong relationships with companies in the telecommunications and mobile sectors, including Deutsche Telekom, Telekom New Zealand, Telstra, Telia, Cable & Wireless, Siemens, T-Online, T-Mobile, France Telecom, HP and SUN.

Ragnar started his career as an entrepreneur. In 1980, he founded IPT GmbH, a computer retail business that imported products into Germany from the USA and Taiwan. In 1987 he expanded his business by starting DTP Partner GmbH, a distribution company in Hamburg. DTP Partner was the exclusive distributor of several desktop publishing solutions such as Corel and was instrumental in establishing international distribution agreements with American and Taiwanese companies. Ragnar studied law at the universities of Hamburg and Munich, Germany.

 

Rudy de Waele

 

Rudy de WaeledotOpen/mTrends
Rudy De Waele is a Belgian living and working in Barcelona, Spain. He was one of the first writing about the web and mobile convergence and is considered a super node in the Mobile 2.0 Ecosystem.

Rudy is the organizer of Mobile 2.0 Europe and co-organizer of Mobile 2.0 Silicon Valley and the founder of MobileMonday Barcelona and Madrid. He is also the organizer of the Mobile Peer Awards.
Rudy is co-Founder of dotopen, a social platform for decision makers to connect & collaborate.

Rudy is also a regular jury member in various competitions on mobile applications and services, such as the MEX: The Mobile User Experience Conference and Awards, Under The Radar – Mobility, the Vodafone Mobile Clicks Awards and the TechCrunch Europas Awards.

 

Tim Green

 

Tim GreenMobile Entertainment UK
Tim Green is executive editor of Mobile Entertainment, the world's only dedicated trade magazine for the mobile content community. The magazine is complemented by its web site, email digest, awards and networking events. Tim has been writing about mobile content since 1999, first as mobile editor of games industry magazine MCV and then as a senior analyst with Screen Digest.

 

 

 

Tony Sklar

 

Tony SklarbnetTV
With 6 years of Internet Broadcasting experience, Tony Sklar has been the creator of bnetTV.com’s Internet Programming. Hosting live and taped shows from across Europe, Asia and North America, Mr. Sklar has been the front-runner in creating bnetTV.com’s global audience. Mr. Sklar has over 10 years experience in the financial sector, from “on the ground reporting” at the NYSE, the NASDAQ and the NYMEX to in-depth interviews with prominent CEO’s around the world.

 

 

 

Other Jury Members:

David Murphy, Mobile Marketing Magazine
Frederic Lardinois, ReadWriteWeb