Aloqa - Mobile Apps & Games

Aloqa

Once you download and start Aloqa, you need to just look at your phone and it shows you constantly refreshed, live information about people, places and events based on your location, profile, preferences and social relationships.

When you change locations, Aloqa refreshes itself automatically and notifies you of the relevant set of services, points of interest, events, and friends close to your new location. Wherever you are, whenever you go. See short video here.

Aloqa therefore allows users to discover friends and favorites around them without every having to search, browse, or type into their phone.

It also gives advertisers, coupons providers and anyone with location-relevant content to reach their target audience with the right, relevant promotion in real time.

Publishers can also create their own channels on Aloqa to get distribution of their content across multiple platforms for free.

"Aloqa is proud to be a finalist in the Smaato Mobile Advertising Awards. This is an honor and a testament to the compelling search and discovery user experience we provide. Thanks to Smaato for the recognition." stated Sanjeev Agrawal, CEO of Aloqa

www.aloqa.com

Buzzd - iPhone

Buzzd

buzzd is the ultimate city guide for any mobile phone (with internet).

Discover the coolest bars, best restaurants & hottest events around you with up-to-the-minute reviews & photos from your friends & others.

It's your city, in real time. Rate bars, clubs & restaurants in one-click from your phone. Find places in your location by genre, feature, cuisine. Broadcast reviews to friends & twitter followers.

Meet people who like the same things you do.

"buzzd is proud to be the recipient of the smaato advertising award for the iPhone 2009. buzzd is excited to percolate new business models through local advertising today, and soon in innovative display ad units in our next iPhone update. smaato recognizes innovation in mobile advertising and we're happy to grow the industry together." stated Michael Selvidge, buzzd PR representative

www.buzzd.com

Flirtomatic - Mobile Web

Handmade Mobile Entertainment Ltd

Flirtomatic is a real time, high capacity, multimedia, messaging platform that currently has more than 1m registered users with more mobile than web-specific users, making it Europe's leading flirting service on the mobile and web.

Flirtomatic has operations in UK, US,Germany and Australia. Targeted at young adults (75% of users are 18 – 30 years old), Flirtomatic operates a free and uninterrupted service across the web and mobile, that enables users to flirt, meet new people and have fun online.

Users have the ability to discover members on the basis of their preferences, interests, location and other information stored in their multimedia user profile.

"It’s an honor to be picking up this award and to have been recognized by such an esteemed panel of our mobile peers from around the world. We’ve been experimenting with a lot of different functionality in the service this year and our users have taken to most of it. But every day we learn something new about our members and the aim remains the same—to give our users the best experience possible." stated Gary Cohen, general manager of Flirtomatic North America

www.handmademobile.com

Goal.com - Mobile Web

Goal.com

Goal.com has the largest, online football fan base in the world with over 12.5m users. Our network of 450 Editors narrow the distance between pitch and spectator by developing an interactive relationship between the fans, the players, the teams, and the experts.

m.Goal.com is considered to be the largest mobile football site with 60m page views per month globally. We believe that making this mobile football site available Africa, an area we cannot monetize, we have given millions of African Fans access to the beautiful game of football.

It is highly appreciated by its users, who frequently visit Goal.com mobile to stay up to date with their team or favorite players.

www.goal.com

Itsmy.com - Mobile Web

Gofresh GmbH

itsmy.com, today the most famous mobile social brand, connects more than 2.5 million friends in mobile internet. Every mobile phone user in the world can easily create an own, free, shareable and fully personalisable mobile profile via the mobile browser.

Thousands of mobile device independent Apps like News, Sports, Search etc. can be added with one simple click to the user’s mobile profile and then be shared with friends and sent to mobile devices worldwide. With already more than 15 state of the art mobile social browser games fully integrated within the mobile profiles and with more than 10 million mini games played, itsmy is one of the world leaders into the fast-growing freemium business field. 73% of all itsmy.com users use their personal profile as the start page when surfing mobile web.

That makes the mobile profiles of itsmy.com the perfect place for mobile advertising. 50% of the active itsmy.com users surf itsmy more than 5 times a day to check messages, update their status, location, pictures and find out what their friends are doing, wherever they are. itsmy runs off-portal and operator independent. Users in the US and Europe are generating more than 500 Million monthly page views.

"Thanks Jury, Smaato and all the mobile thinkers and companies which are making the mobile business such an fantastic, fast growing area to be in. 2010 will be the year of the mobile industry. We are proud to win this outstanding intl. award, thank you all!" stated Antonio Vince Staybl, CEO of itsmy.com

www.gofresh.de

Lance! - Mobile Web

Hands Mobile

Lance! is the first mobile site specialized in sports in Brazil. There, users can find the latest news about different modalities of sports, especially soccer.

As Brazil is famous for its players, Brazilian people are also fans of their teams. The mobile site has special features for soccer content, such as downloads and alerts (available for main Brazilian soccer teams and also broader ones, such as Manchester, Milan and Real Madrid).

The news are updated within a maximum interval of 5 minutes, which is an interesting feature for those who want information everywhere, anytime. The most interesting differential of the m-site is the intelligence involved in its development: the m-site can be successfully accessed by all classes of devices. Usually, developers make different sites for the main cell phone models.

In this case, the same version is accessed by iPhones, Blackberries, Nokias, etc with full adaptation to the screen size. The mobile site was launched in June 2009, experienced a 2000% growth in the traffic just in two days and it showed a steady growth of 50% in August compared to July.

"Hands team is very honored in taking part in Smaato Advertising Award. It's certainly an important contribution to mobile advertising development. We feel like winners having the opportunity to show a little bit of our work to the world", Edison Maluf, General Director for Hands

www.hands.com.br

Little Spender - Mobile Apps & Games

Ribot

Take a few steps back and consider the customer and the most common european behaviour with mobile devices - that of data snacking - 10 to 30 second user experiences.

This idea is at the heart of little spender. Clean, intuitive, glance-like and game-like interfaces combined together to create an enjoyable experience. Too few products and brands even now consider how this affects the end experience and longevity of use.

"Ohh, wow! Hey Little Spender, you've only gone and taken the limelight! Key the trumpets, prepare the popcorn...and make yourself comfortable... Well, firstly, we'd like to thank all the people up on stage and behind the scenes of these awards. We can only try and imagine how much work has gone into this (We're looking at you Harald and team!) We're extremely happy that a product as simple as little spender has been chosen as the winner of the Smaato Mobile Advertising Awards 2009. Little spender is a fun and playful way to track your spending through mobile micro-experiences. Behind the scenes, there's some "spending magic" going on, which in turn allows for contextually-relevant services to be offered to users. Please take your seats, for the grand curtain is opening at heyLittleSpender.com very soon!" stated Antony Ribot, Co-Founder of Ribot

www.ribot.co.uk

Lucky - iPhone

NearbyNow Inc.

We have the highest mobile ad conversion ever. The NearbyNow iPhone Platform runs shopping guides for US magazines such as Seventeen, GQ, Brides, Lucky, and more.

Included is an ad platform that lets their advertisers extend into mobile.

Average click-through is 21%, and conversion to purchase (tracked to online and in-store buying) is 6%.

www.nearbynow.com

moTweets - Mobile Apps & Games

Panoramic Software Inc.

Panoramic MoTweets is a Windows Mobile compatible Twitter application. It is the most feature complete twitter client available for Windows Phones and includes a finger friendly interface that rivals the best twitter clients on any mobile phone (including iPhone).

It seamlessly integrates with the Smaato advertising engine which allows us to give away this exceptional product at no charge.

www.panoramicsoft.com

Sherpa - Mobile Apps & Games

Geodelic

Sherpa discovers information about where you are and what you're looking for. What's beauty without brains? The app automatically learns your likes and dislikes, displaying surrounding restaurants, retailers and attractions that reflect your taste.

Use Sherpa as your all-in-one guide for location details, reviews and contact info. Sherpa is your world, organized by the way you live.

"We are excited about the opportunities related to mobile advertising as we move into 2010. It should be a watershed year for hyper local experiences that blend consumer centric information and contextual advertising. Leveraging Smaato's ad technologies and network into the area of local discovery will allow us to create experiences compelling to brands and consumers alike." stated Rahul Sonnad, Founder & CEO of Geodelic.

www.geodelic.com

SPB TV - Mobile Apps & Games

SPB Software

Unlike most of other existing TV services, the use of SPB TV can almost replace a common TV service. It is designed to make watching TV on the mobile device as simple and comfortable as on TV. Just like in a TV-watching process once a user have a channel playing, he can bring up more player options by single-tapping on the screen: change the playback quality; set sound and screen brightness, exit a channel.

It’s also possible to use picture-in-picture mode. Moreover, a user of mobile device can always keep his finger on the pulse using the daily and weekly view of the scheduled upcoming broadcasts and setting the Outlook calendar reminders. It is also possible to switch your device to TV by using the TV-out function in order to watch a variety of channels from a mobile device on a big screen. Solutions for carriers also make this service unique.

For example in 2008 Skylink carrier released its new device AnyData ASP-505, where SPB Spb Mobile Shell and Spb Online were already installed. SPB TV is available on Windows Mobile, Android, Symbian and Blackberry.

www.spbsoftware.com

Waterslide Extreme - iPhone

Fishlabs

The convenience of contactless functionality, featured on many of Barclaycards underpins the whole waterslide campaign and is creatively captured with the slide acting as a metaphor for how easy getting round town is with Barclaycard.

That message is summarized by the \"Glide with Us\" campaign slogan. The iPhone game \"Waterslide Extreme\" ties-in nicely with the iconic waterslide TV campaign and topped the download charts in all Apple countries worldwide and was downloaded more than 6 million times. With 3 sessions per user and an average play time of 2.5 minutes per session the game generated more than 750,000 hours of brand engagement.

www.fishlabs.net

Waze - iPhone

Waze

Waze is the first free crowd-sourced navigation software. A mobile navigation application that allows drivers to build and use live maps, real-time traffic updates and turn-by-turn navigation to improve their daily commute.

Waze also has a social element that gives drivers the ability to actively update one other on traffic, police traps, construction, speed cams and more - and because it’s 100% user-generated, the more people who use Waze, the better (and more fun) it gets!

Waze launched in Israel in January 2009 and in 9 months reached 20% smart phones users, 91% map coverage and best real-time traffic with 180,000 active drivers.

"Receiving the Smaato Mobile Advertising Award is truly an honor. We've worked tirelessly to merge crowd-sourcing with real-time data to provide the first free crowd-sourced turn by turn navigation system with real-time road data. Today, thanks to our strong community of drivers and participants, we have the beginning of a truly universal mobile publishing platform rich with real time traffic information and other relevant and important route-based information and content." stated Noam Bardin, CEO of Waze

www.waze.com

Yoose - Mobile Web

Yoose

YOOSE is an affiliation platform for mobile location based couponing. YOOSE replaces paper coupons from brick & mortar retailers and delivers them directly to the mobile phone of the consumer through any mobile website or application. YOOSE helps retailers to generate more revenue through successful local client acquisition and greater client retention.

With YOOSE mobile application developers (including mobile navigation and location based offerings) can monetize their applications through location relevant coupons for their end-users. The consumer benefits from greater savings and personalized offers, which she has always with her and without cluttering up her wallet. None of our mobile couponing competitors is extending the reach of their coupon offering to the consumers through affiliation partners.

YOOSE will be able to offer the advertisers global reach for local offers. The platform is live in Berlin/Germany. We seek now nationwide advertisers to extend the reach of the coupon offer. In parallel we create publishing partnerships with our affiliate partners to ensure broad reach of the coupon to the consumers. Once up and running in Germany, we will deploy YOOSE in some Asian markets to gain traction for further expansion in Europe and US.

"We are very excited to be part of the smaato Mobile Advertising Award. We would like to thank the judges and the smaato team for the recognition of our work, expressed by being chosen as a finalist for our mobile location based couponing affiliate platform. Our congratulations to the winner and see you in Barcelona!" stated Christian Geissendoerfer, CEO of YOOSE

www.yoose.com

Zensify - iPhone

Zensify Ltd

Zensify is the new, unique lifestreaming app for the iPhone that lets you easily update, discover and keep track of what's important to you across multiple networks. View all your social networks in one timeline.

Update Facebook and Twitter simultaneously. Perform custom searches within your own social graph. Keep track of developing topics across your social networks.

Discover trends in your own social graph.

Zensify is also developer of ZenNews and ZenApps in the AppStore.

"Zensify are delighted to win the Smaato award. I think the real credit goes to my programming team back in London. Today we have also launched ZenNews." stated Tom Campbell, CTO of Zensify

www.zensify.com