Our Solutions: Analytics

Reporting Data

Smaato Analytics aggregates all data from our Ad Network partners and our own ad server. You are able to breakdown all statistics and metrics to the most granular level, including country information, ad sources information, ad requests, impressions, fill-rate, clicks, CTR, and revenue. The Smaato Analytics component also provides statistics on devices, demographic data, unique users, and more.

Reporting Data

Features

  • Revenue
  • Ad Requests
  • Served Ads
  • Fill Rate
  • Impressions
  • Clicks
  • CTR
  • eCPC
  • eCPM
  • Unique Users
  • Devices
  • Age & Gender
  • Excel Export


Data Breakdown

Smaato Analytics allows you to analyze your ad placements and returns on inventory to further enhance revenue streams in a very transparent and granular way. All relevant reporting data can be detailed by time period, geography, operating system, Ad Network and Ad Space.

Data Breakdown

Features

  • Details per Day, Week & Month (up to 6 months)
  • Details per Region & Country
  • Details per Ad Space (All or selected Ad Spaces)
  • Data/KPI comparison
  • Country breakdown
  • Ad Network breakdown per Country
  • Ad Network breakdown per Ad Space (All or selected Ad Spaces)
  • DSP breakdown per Ad Space (All or selected Ad Spaces)

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