Increase efficiency with a robust suite of traffic targeting tools



Leverage line item and QPS throttling to receive only most relevant traffic



Optimize parameters in real-time to reach better inventory

The Smaato Demand Platform (SDX) gives demand partners a robust suite of tools to target the exact traffic they need. It is a self-service control center for buyers, helping them to eliminate mobile ad spend waste. SDX offers real-time campaign optimization with QPS (query per second) targeting features and campaign analytics.

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Receive top-value impressions by specifying the exact traffic you want down to targeted line items.

Data Center





Ad Format

Device OS

Connection Type

Device ID

GPS Data


SDX is equipped with Smaato’s powerful new data visualization solution. The analytics provided in our reports give unprecedented control to demand partners when optimizing the traffic they receive - maximizing mobile ad spend and driving value across your marketing campaigns.

With SDX, demand partners can leverage detailed campaign performance analytics for absolute transparency. We have made it easy to filter by ad specifications (such as ad size, ad type or app name), user demographics and device tracking information. Never be in the dark about your campaign performance metrics again!

Screenshot: Reporting dashboard of SDX, the Smaato Demand Platform

Successful Partners

Key customers and partners are gaining greater flexibility and control over their mobile ad inventory with Smaato Demand Platform (SDX). Adelphic, one of the world's largest mobile and cross-channel programmatic advertising platforms, is seeing significantly improved ad engagement and increased conversion rates.

After leveraging the QPS targeting tools, Adelphic saw significantly more relevant mobile traffic, resulting in a 20% increase in their month-over-month mobile ad spending.

There’s simply no other solution on the market like Smaato’s SDX, and it’s become a go-to platform for optimizing mobile advertising campaigns.

Julie Tagliamonte
Adelphic's Director of Supply Partnerships

Global Reach

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Smaato Demand Platform (SDX) for DSPs & Ad Networks

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