RICH MEDIA AD FORMATS

MOBILE VIDEO

Post-/Pre-/Mid-Roll video is a video advertising format that is automatically played before, in between or after con- tent. It does start without user interaction and it is usually not possible to be paused, skipped or ended.

• Pre-Roll: Loads before App starts
• Mid-Roll: Loads during App
• Post-Roll: Loads after App closes

Tech Specifications

• MP4 format with streaming-flag
• Duration: 30 seconds (recommended)
• Available for: iOS 3.2+ and Android 2.2+

EXPANDABLE BANNER

Interactive format which allows the mobile ad unit to expand from a traditional size to a larger size. This ad unit utilizes the expansion feature. The ad unit starts out collapsed and expands after a click. Collapsed size is 300x50px (MMA) or 320x50px (iab). Expanded size 300x250px (MMA) or 320x480px (iab).

INTERACTIVE BANNER

This interstitial ad unit can be seen in mobile apps. The user is encouraged to interact with the ad unit through playing a game. The ad unit will then give the user the option to click out to video, or visit the advertisements landing page.Requires user action to iniciate / activate /execute the ad unit.

FLOATING BANNER

Interactive or non-interactive ad unit that anchors to the screen as the user scrolls through. This ad unit utilizes fixed ad placement technology. It engages the user without disrupting browsing.

MMA STANDARD AD FORMATS

MMA Ad Units is an interactive and/or non-interactive ad unit displayed on a mobile web page and/or mobile application.

STANDARD AD UNITS

TEXT AD UNITS

• Up to 24 characters for X-Large
• Up to 18 characters for Large
• Up to 12 characters for Medium
• Up to 10 characters for Small

Download Smaato Ad Formats Overview